Marketing and design support for Derby property surveyors
wr surveying
Brand identity designed by Paper and Pixel Design
WR Surveying is a Derby based property surveying business that had built a strong local reputation but struggled with inconsistent social media and an outdated website as they prepared to launch their franchise model across the East Midlands.
I've worked alongside the founders as their ongoing creative partner. We started with a free connection call to understand the project details which had a lot of moving parts. It began with website and social media audits, which gave us a clear path forward into understanding the workload ahead. Working with WR Surveyors existing branding (by Paper and Pixel Design), the design services included social media management, campaign planning and design, content shoots, filming and editing, website redesign, and ongoing marketing support.
As a result of the design services, enquiries through the website and social media doubled, built a consistent brand image and evergreen content on social media to support their business growth, reached their goals of increasing brand awareness, and their united brand presence allowed them to confidently increase their prices to match the five star service they provide to their customers. Read on to see the details of some of the work we created together.
Social media audit, social strategy & social media management
From inconsistent posts to strategic social presence designed to attract homeowners and surveyors in Derby
WR Surveying were out of sync when posting to their social channels, not sure what and when to post. With a franchise launch on the horizon, they needed a consistent social presence that translated the quality of their work, share their expertise with people on their home journey and working professionals and built brand awareness across the East Midlands in preparation for their expansion.
I started with a full social audit, then developed a social media strategy including how they could look and sound, plus content themes and evergreen ideas that would speak to both homeowners looking for a surveyor they could trust, and industry professionals considering joining the WR Surveying team. Instagram and Facebook balances both audiences, while LinkedIn focuses on building B2B credibility.
I added structure with a shared content planning system that keeps everyone and all pieces of content organised, so leaving feedback is easy and links directly to the branded templates created in Canva for my client to use, so they can build a library of assets and repurpose designs when they need them. The WR Surveying team can see what's coming, comment and approve everything in one place. I handle the entire process including planning, creating, shooting, video/content editing, designing, scheduling, posting and providing monthly reports to track what's working.
Social media strategy deck for WR Surveying
Content plan and social media management client portal
Instagram feed transformation before and after with branded design templates
INSTAGRAM RESULTS:
56k ↑
Profile views
426% ↑
Reach increase YoY
1.1k ↑
Content interactions
FRANCHISE LAUNCH CAMPAIGN behind the scenes
Taking WR Surveying's expertise beyond Derby, into a reputable franchise and career destination across the East Midlands
After years of building a trusted local reputation, the founders of WR Surveying were ready to announce their franchise model that would scale their brand across Derbyshire and beyond. This was high-stakes work as they needed materials that would speak to the right people to invest in their business model and appeal to recently graduated surveyors for their employment path, all whilst staying true to the professional, approachable brand they've built.
I led all the creative work for the campaign, the main campaign pieces were two launch reels that included the franchise career paths, to support the entire campaign consisting of strategic teasers, brand building videos to warm the audience up and a comprehensive 16-page franchise prospectus booklet, both printed and digital versions that needed to balance credibility with aspiration, smart layouts for lots of important copy and clearly communicating the opportunity while showcasing what makes WR Surveying different. I handled the full design and layout, working closely with the team on positioning and messaging.
Alongside the prospectus, I created digital campaign assets for social media to support franchisee recruitment across multiple channels as the campaign evolves to support their recruitment efforts.
A peek at the campaign planning process
Social media campaign support graphics and reels
Prospectus brochure layout and design for print
evergreen content that goes beyond social platforms
Building and designing content that lives beyond 24 hours and appears on Google
The captions and SEO work I've been doing on Instagram aren't just helping content perform on the platform, they're also getting WR Surveyors found on Google. When people search "Derby surveyor" or "Derby surveyors," WR Surveying’s social media content is dominating the videos tab and showing up consistently in Google Images.
This means the social media work is doing double duty, building brand awareness on social while also making sure WR Surveying shows up when people are actively searching for surveyors in Derby and increasing their marketing presence.
It's the kind of long-term value that keeps compounding, content posted months ago is still bringing new eyes to the business through Google search and captions which are written with SEO in mind each time.
content created
A look at some of the 50+ pieces of content that’s been created
Pieces of content for Instagram and LinkedIn balancing educational posts for homeowners, behind the scenes content and franchise messaging and adapting each content piece to work for the different platforms. The focus has been on building brand awareness through consistency in design, tone of voice and variety while developing a cohesive social identity.
linkedin results:
24k ↑
Impressions
13k ↑
Organic reach
400+ ↑
Engagements
WR Surveying WEBSITE REDESIGN & REPOSITIONING
Building confidence online to match the quality service WR Surveying provides
WR Surveying had outgrown their website. What they had worked when they were starting out, but as the business grew and the franchise launch approached, they needed something more streamlined and a website design that matched the quality of the surveying services they provide to their customers.
They needed to reassure anxious homebuyers that they were in safe, expert hands, while also showing potential franchisees a credible, professional business worth investing in.
I started with a full website audit to identify what was working and what needed to change. From there, I refined and elevated their online presence - developing their existing brand identity across the site, tightening the messaging, and creating a clearer journey from awareness to booking. I worked closely with their developer to ensure the design translated seamlessly to the final build.
The goal was to keep the approachable, trustworthy feel they'd built their reputation on, while bringing a level of polish that reflected how far they'd come.
Over 10 website pages were redesigned and mobile optimised, making the design easy to use on desktop and mobile devices for Derby homebuyers, potential franchisees and site visitors.
Say bye to uncertainty and hey to a graphic designer you can trust and rely upon to get the job done to the highest quality
Feeling tired of marketing and design work piling up with no one to tackle it, or maybe you're in a creative rut and need the support of an experienced designer who thinks strategically and delivers the creative too?
You'd benefit from working with me on a retainer basis. I work with clients locally if you're based in Derby, Nottingham or the East Midlands... But don’t panic! If you're based further afield, across the UK or internationally, I've got systems set up so our graphic design relationship makes remote working together easy.
You get consistent design support without the overheads of hiring staff or the hassle of outsourcing projects every time something comes up.
Enjoy saving money (nice!) with discounted rates, plan your budget with predictable monthly costs and have an reliable designer in your toolkit who knows your brand and handles whatever you need each month.