Retainer design services and marketing support for e-commerce florist delivering nationwide
bunches.co.uk
Bunches, based in Nottingham is an established online flowers and gifting company that's been delivering flowers across the UK for over 20 years.
After working in-house as their senior creative, we worked together again under my own design studio, where I supported the design and marketing team with everything from print design, packaging and marketing, to photography direction and email design.
THE CHALLENGE
With bunches being a e-commerce destination for delivering flowers and gifts all year round to recipients, with year-round operations and major seasonal peaks, they needed consistent, high quality and strategic graphic design across every customer touchpoint from packaging and photography to email campaigns and website updates. With a lean team and tight deadlines during busy seasons like Valentine's Day and Mother's Day, we worked together to tackle weekly design and marketing tasks.
THE SOLUTION
I worked with Bunches as their retained designer for over 15 months, which is exactly how design retainers should be. The longer we worked together, the more efficient and effective the partnership became. I learned their brand deeply, understood their seasonal rhythms and customer expectations, and could deliver work that felt seamlessly on-brand without lengthy briefings or constant back-and-forth.
This kind of continuity means faster turnarounds, stronger creative output, and no wasted time explaining context every time a project comes up. I worked on everything they needed that included packaging design, seasonal campaigns, product photography, email marketing, website improvements, and print materials, moving quickly during peak periods and maintaining consistent quality year-round.
THE RESULT
With set hours each week and instant access via Slack and email, the Bunches team knew when and how to reach me. I slotted into their workflows quickly, adapting to their way of working so I could save them stress and provide reliability. A trusted creative partnership that maintained consistent brand quality across every touchpoint while balancing new concepts and pushing ideas to support their growth. The work directly supported business goals: increased average order value through card upsells, improved website conversion with better UX, and strengthened customer loyalty through premium calendar gifts.
from the bunches team
“If you prefer to let the ideas run wild Rubie has no shortage of them, if you prefer a stricter 'work to brief' approach Rubie will ensure all the goals of the brief are met.
She'll pleasantly surprise you by going above and beyond to deliver the best for your project. I highly recommend working with Rubie if you need a professional, down-to-earth, high-quality designer for your creative work.
Bunches needed their delivery boxes to do more than protect flowers, they needed to tell their story and help recipients care for their gift. I led the creative direction, photography and graphic design for two in-box booklets: an 8-page 'Our Story' brand booklet and a 12-page 'Care Guide' with product care instructions. Taking charge of photography, prop sourcing and set design, while managing the team's input, I designed booklets that showed Bunches' commitment to quality while turning first-time recipients into repeat customers.
Bunches needed their delivery boxes to do more than protect flowers, they needed to tell their story and help recipients care for their gift. I led the creative direction, photography and graphic design for two in-box booklets: an 8-page 'Our Story' brand booklet and a 12-page 'Care Guide' with product care instructions. Taking charge of photography, prop sourcing and set design, while managing the team's input, I designed booklets that showed Bunches' commitment to quality while turning first-time recipients into repeat customers.
Keeping their social media style and brand in mind, I designed hand drawn and textured quotes and graphics to support their social media presence and encourage engagement with their social channels.
Gift boxes with hand drawn botanical illustrations, designed with die-lines and print methods that worked for Bunches' 100% plastic-free approach. Beautiful branding that could actually be produced at scale without compromising on sustainability.
Bunches' print materials were in need of a refresh to drive more revenue and connect to their printed client base, so I redesigned their seasonal brochures using their existing brand identity. The result is a clean, customer-friendly design system that's flexible enough to still be working beautifully years later.
A diverse selection of greeting cards were designed to increase average order value. I created contemporary designs, bold typographic cards and whimsical hand drawn cards that gave customers options for every occasion. Positioned at checkout, the collection made gift personalisation seamless and boosted revenue per order.
Developed Bunches' signature aspirational photography style through planned shoots, prop sourcing and ongoing creative direction. This consistent visual approach became the foundation of their brand identity across website product images, brochures, email marketing, paid advertising and social media creating a timeless style and extensive content library of their products they can use to create endless branded content.
Content creation photography and styling for digital platforms.
Say bye to uncertainty and hey to a graphic designer you can trust and rely upon to get the job done to the highest quality
Feeling tired of marketing and design work piling up with no one to tackle it, or maybe you're in a creative rut and need the support of an experienced designer who thinks strategically and delivers the creative too?
You'd benefit from working with me on a retainer basis. I work with clients locally if you're based in Derby, Nottingham or the East Midlands... But don’t panic! If you're based further afield, across the UK or internationally, I've got systems set up so our graphic design relationship makes remote working together easy.
You get consistent design support without the overheads of hiring staff or the hassle of outsourcing projects every time something comes up.
Enjoy saving money (nice!) with discounted rates, plan your budget with predictable monthly costs and have an reliable designer in your toolkit who knows your brand and handles whatever you need each month.