oiko

Professional branding for a London accountancy firm

Services included mini creative direction, brand identity design, website design, LinkedIn profile makeover

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Oiko needed a brand that could establish trust with startup founders. They had to look credible enough to handle sensitive financial matters while staying approachable. They needed something that felt calm, grounded and trustworthy.

I created a minimalist brand system built on clean typography, refined layouts, and a restrained palette of muted greens, greys and blacks. The design deliberately rejects typical finance aesthetics, in favour of something more professional and reassuring, the kind of brand that makes founders feel confident handing over their books.

The result gives Oiko immediate credibility with ambitious founders who want a finance partner that understands the startup journey and keeps their business finances in safe hands.

What my client kindly said:
“Rubie Jo Creative exceeded all expectations for our branding project. The process and final result were excellent. I would highly recommend to any business looking for creative support. You were great, I can't fault the process or result, thank you!”