Professional branding for a London accountancy firm
oiko
Oiko is a accountancy firm in London for startup founders who help founders focus on growing their business by simplifying and optimising their accounting.
Oiko needed a brand that could establish trust with startup founders. They had to look credible enough to handle sensitive financial matters while staying approachable. They needed something that felt calm, grounded and trustworthy.
THE PROBLEM TO SOLVE
The founder already runs a successful accountancy firm, so this business needed to look and feel completely different to appeal to a different audience. We started from scratch so the brand had its own identity, could stand on its own and look professional from day one.
THE SOLUTION
We started getting to know the business through the discovery and brand direction where we landed on a design direction that needed to feel minimalist, calm and safe. We then moved into the design phase where I build a brand system through clean typography, refined layouts, and a restrained palette of muted greens, greys and blacks. The design deliberately rejects typical finance aesthetics, in favour of something more professional and reassuring, the kind of brand that makes founders feel confident handing over their financial information.
THE RESULT
A calm and sophisticated brand identity that builds instant trust and credibility yet human and approachable for businesses to reach out. Paired with a easy to navigate one-page website design that’s smooth, translates their identity and builds trust with each section of the site.
from Johan, owner of Oiko
“Rubie Jo Creative exceeded all expectations for our branding project. The process and final result were excellent.
I would highly recommend to any business looking for creative support. You were great, I can't fault the process or result, thank you!”
No more stressing about your brand looking a bit... meh
Would you rather spend months figuring it out trying to get your brand looking professional, choosing brand colours way past bedtime, second-guessing the choices you’ve made, to end up with something you’re still not quite happy with?
Or would you rather hire me to do it all for you.
I love making sense of your ideas, thoughts and turning them into reality. With a brand design experience that looks the part, saves your time, money and energy.