Brand identity and logo design services in Derby & worldwide
You landed here for a reason...
I’m here to make your branding match your quality. ↓
Maybe it’s because you’re ready for your brand to reflect the level you’re operating at. The version you’re picturing hasn’t caught up yet, but with a custom brand identity tailored to your business, it can. We might not know each other yet, but through a thoughtful, collaborative process we will. I’ll translate what makes your business unique into a cohesive and confident brand identity that feels aligned and is one of a kind.
from Dennis, owner of a curious adventure
“If you are considering working with Rubie, you can expect a highly professional and talented designer who will go above and beyond to deliver outstanding results.
I recently had the pleasure of working with Rubie on developing the branding for my coaching business, and I cannot recommend her highly enough. During our initial consultation, Rubie took the time to understand my vision and goals. Her creative ideas and attention to detail brought my brand to life in a way that perfectly captures the essence of my business. Rubie was always open to feedback and made the entire process seamless and enjoyable. I am delighted with her work and confident that you will be too.”
brand design for small businesses & personal brands
I design brands for founders who want to stand out without relying on trends. Creative strategy first, visuals second. So your brand feels intentional, true to you and your business story. You get strategy that differentiates you and graphic design that delivers it.
Brand identity design packages
The Foundations
Investment starting from £1,500 GBP
For businesses about to launch or founders who need to refresh what they've been making do with. You'll get a brand identity that gives you the foundations to launch or refresh your brand confidently and professionally.
The Extended
Investment starting from £2,500 GBP
Extending on from the Foundations package, we go deeper strategically and research more in-depth during the strategy phase. This is then translated into the brand touchpoints your business needs such as stationery, collateral, social media, and beyond.
Breaking down the design process
Here’s a snippet of what it’s like to work together on your brand design project as a client, so you feel confident, supported, and understood at every design stage.
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Phase 1 - Listen, discover & direction
Before we get started, let’s make sure we’re a good fit for each other! Tell me everything there is to know about you and your business. During this time, I’ll share some info about the design process and what to expect, then I'll send over a project timeline and contract to secure your spot.
From there, you’ll complete a design survey, and we’ll have a kickoff call to dig even deeper into your answers. I’ll create a brand research deck that shows you the strategic thinking behind your visual direction. We’ll align on mood, positioning, and how your brand should feel before any design work begins.
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Phase 2 - Development & refinement
Now the strategy is understood and the direction is approved, I'll design your complete brand identity including logos, colour palette, typography and any additional brand elements your business needs. You'll see how everything works together across different applications.
This is where you give me your initial feedback. I'll guide you through structured questions so we can refine the design and get it exactly right for your business. You'll also have two more revision rounds to perfect everything to your liking.
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Phase 3 - Your toolkit
With your finalised logo suite and brand direction in place, I go to town in designing all the other exciting pieces of your brand design package that brings everything to life. This phase focuses on giving you the pieces of your brand that is needed to make sure you have everything you need at your phase in business.
Deliverables are tailored to your chosen package and may include: social media templates, marketing materials, stationery, and presentation deck designs, and more.
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Phase 4 - Delivery & launch
This is THE moment. Everything is all organised, final invoice is paid and the files are set up and formatted for web and print in a range of file types. Along the relevant tools like comprehensive brand documents and brand sheet so you can apply and maintain your new brand identity across touchpoints.
You also receive a detailed project handover file too full of handy resources and tips. Plus custom launch graphics to help you share your new look with the world.
questions about brand design
Everything you might be wondering about working together…
I understand that brand and graphic design services can be a big investment and shouldn’t be taken lightly. Here are a few commonly asked questions to ease your mind. If you want to ask me something that’s not here, please get in touch here.
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A logo is an important part of your brand, but it’s only one piece of the bigger picture. To make the most impact, it helps to have the right visual foundations in place so everything feels consistent, clear, and aligned with your business.
I offer brand identity packages that go beyond just a logo, giving you a cohesive visual direction and the tools you need to show up confidently across your website, social media, and marketing.
If you’re not sure what level of support you need, you can get in touch here and I’ll recommend the best starting point for your business.
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Every project is different, and the level of work needed depends on your business, your goals, and what you already have in place.
For example, a one-person brand starting from scratch will need something different to an established business with existing assets, a team, or multiple touchpoints. The time, thinking, and scope can vary depending on the kind of support you’re looking for.
‘From’ pricing gives you a clear starting point, while allowing me to tailor the work to suit your specific needs. I offer different ways of working, including branding packages, one-off projects, design days, and monthly retainers.
After learning more about your business through the enquiry form and on our connection call, I’ll provide clear, transparent pricing in the proposal so you know exactly what to expect.
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Simply fill out the enquiry form here and tell me a bit about what you’re looking for.
From there, we’ll arrange a relaxed call to talk through your business, your goals, and the kind of support you need. It’s a chance for us to get to know each other and see if we’re a good fit to work together.
After the call, I’ll recommend the best next steps and provide clear, transparent pricing, timelines and processes.
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Yes. Most projects begin with a 50% upfront payment to secure your project, with the remaining balance due before final delivery. When you receive your proposal, you'll be able to choose the payment plan that suits your business best. Your proposal will include clear due dates, and payments can be made securely online or via bank transfer, making the process simple for both UK and international clients.
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Your project investment covers the agreed scope outlined in your proposal. If anything additional is needed, I’ll always discuss this with you upfront so there are no surprises.
Additional costs may include things like font licences (you'll need your own for legal reasons, but I'll guide you through the process), brand photography, stock imagery, printing, copywriting, or any extra refinement rounds beyond those included in your project.
I’ll always guide you through anything recommended, and nothing will be added without your approval first.
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Absolutely, I’d love to help you. Many of my clients already have their branding in place, but need support applying it properly, evolving it as their business grows, or creating new pieces like brochures, social graphics, packaging, or marketing materials.
This is where design days or monthly retainers work really well. You don’t have to brief a new designer each time, you have someone who already understands your brand and can step in when needed, keeping everything consistent and moving in the right direction.
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We'll use email, digital forms and recorded screen shares for most interactions. Screen recordings are ideal for sharing ideas and can be reviewed at your pace and accommodate different time zones. Phone calls can be scheduled for when needed. Expect more frequent communication when booking design retainers and design intensives due to the nature of this service.