Brand identity design for Māori sportswear business
Ūkaipō
Ūkaipō is a community movement celebrating athletic, ambitious mothers who refuse to choose between strength and motherhood.
The founder wanted to create a brand and start a movement that honoured both her identity as an athlete and as a mother, with thoughtful nods to her Māori heritage woven throughout.
THE PROBLEM TO SOLVE
The business was starting from scratch with no existing brand materials, she knew she needed a visual identity that could grow with her vision, from events to apparel to packaging. That's when we connected.
THE SOLUTION
The project started with discovery and brand direction, we worked on how the brand needs to feel, who the target audience is and understanding where the brand will appear. After the design strategy was aligned, I started to build a bold brand identity rooted in strength and culture.
THE RESULT
A confident, disruptive brand identity that stands out in a motherhood space that often leans soft and muted, balancing modern empowerment with authentic cultural influences. Attracting like-minded mums and mothers to be to join a real community and convert them into “mumletes” and paying customers.
from maria, owner of ukaipo
“Rubie was such a pleasure to work with, professional, creative, and just really easy to collaborate with.
She took the time to understand what I wanted and brought my brand vision to life in a way that felt so authentic to me. The whole process was smooth and enjoyable, and I’m so happy with the end result. Would definitely recommend!”
No more stressing about your brand looking a bit... meh
Would you rather spend months figuring it out trying to get your brand looking professional, choosing brand colours way past bedtime, second-guessing the choices you’ve made, to end up with something you’re still not quite happy with?
Or would you rather hire me to do it all for you.
I love making sense of your ideas, thoughts and turning them into reality. With a brand design experience that looks the part, saves your time, money and energy.