Modern brand design for derby based business Hojay Pet Products
hojay pet products
Hojay pet products, a family-owned derby business for over 25 years with a long history of providing quality pet products, initially reached out to me for help in creating a product catalogue.
But as we got to know each other on our connection call, it became clear that Hojay Pet Products were struggling with establishing a clear identity over the years and didn’t really have a logo. And that’s when I was hired to help…
THE PROBLEM TO SOLVE
They were keen to modernise their image and finally have a professional and consistent brand that matched the quality of their products. To get the brand where it needed to be, professional for their customers, making new relationships with suppliers across the nation and owning the industry they've been in for over twenty years, a rebrand was the solution.
THE SOLUTION
To begin the project, we went through the discovery and brand direction phase. This meant auditing their current brand position and repositioning them in the market, discovering their target market and how they can stand top of their industry. Once the deep dive in discovery was complete, we landed on a solid brand direction that is playful yet approachable by leaning into pastels mixed with a darker shade of grey to show authority in their market. All assets of the business needed refreshing with their brand personality infused. Hojay benefited from adding multiple marketing design assets like a 40+ page product brochure, custom illustrations, product photography and I applied the branding to their existing website so they could maintain it themselves plus branded stationary.
THE RESULT
A complete rebrand that modernised Hojay's image and gave them a unified, professional brand identity that finally matches the quality they've been delivering for 25 years. The colour coded system made stocking easier for retailers and shopping simpler for customers, while the playful yet authoritative design positions them as leaders in the pet food industry.
from the owners of hojay pet products
“We don't look like a ma and pa bagging company anymore, we look like a high quality pet food brand and that’s what we wanted.
I feel emboldened to walk into any shop across the UK because I have pride in the logo now that matches the pride I have for the company. We've seen an uptick in referrals, and I truly believe that's down to us being more recognisable as a name.”
No more stressing about your brand looking a bit... meh
Would you rather spend months figuring it out trying to get your brand looking professional, choosing brand colours way past bedtime, second-guessing the choices you’ve made, to end up with something you’re still not quite happy with?
Or would you rather hire me to do it all for you.
I love making sense of your ideas, thoughts and turning them into reality. With a brand design experience that looks the part, saves your time, money and energy.