Modern brand design for derby based business Hojay Pet Products

Services included brand design, product label design, print design, illustrations and website updates

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Hojay pet products, a family-owned derby business for over 25 years with a long history of providing quality pet products, initially reached out to me for help in creating a product catalogue.

As we talked, it became clear that Hojay struggled with establishing a clear identity over the years. They were keen to modernise their image and have a unified brand that matched the quality of their products. Together, we undertook a thorough exploration of the Hojay brand's potential, implementing a complete rebranding process that involved redesigning their product labels.

I designed a logo suite for Hojay that reflects the brand's playful, trustworthy and down-to-earth nature while still looking professional. Drawing on Hojay’s rich history, I created brand marks to establish Hojay as leaders in their industry and show off their experience.

With Hojay offering four main product ranges, establishing a cohesive yet distinct colour palette was essential. This facilitated easy identification for customers and streamlined business operations, achieved through the implementation of colour-coded products. Each label features custom illustrations of various pets, reinforcing Hojay's approachable and friendly brand identity.