Brand identity and logo design for your business
You landed here for a reason...
Maybe it’s because you’re ready for your brand to reflect the level you’re operating at. The version you’re picturing hasn’t caught up yet, but with a custom brand identity tailored to your business, it can. We might not know each other yet, but through a thoughtful, collaborative process we will. I’ll translate what makes your business unique into a cohesive and confident brand identity that feels aligned and is one of a kind.
I’m here to make your branding match your quality.
Your business isn’t like everyone else’s so your brand design shouldn’t be either
I design brands for founders who want to stand out without chasing trends. Creative strategy comes first then visuals second, so your brand feels intentional, true to you and the story behind your business. Every business is different so think of this packages as a guide and we can flex the package to fit what you and your business needs.
what’s included?
Your brand design package includes
✓ Design survey and kick-off call to align
Before anything gets designed, we establish the brief. You'll complete a detailed design survey covering everything about your business and how you want your brand to look and feel. Then we'll go through it together on a call so we're completely aligned on the direction, vision and vibe before the design work begins.
✓ Brand research deck including mood board(s) and minimum of 2 directions for your project
This is the foundation for your brand design. I'll look at your market, your positioning, and make sure every design decision aligns with your business goals. I'll present a minimum of two directions to take your brand, once you've chosen the one that feels right, I'll design your brand concept from there.
✓ Logo suite and brand marks
You'll get a minimum of three logos: a primary logo, secondary logo and favicon to represent your brand. If your brand needs more variations, I'll design them. Some brands benefit from extra marks, others don't it all depends on your business. Additional marks and variations are included for brand cohesion and depth.
✓ Graphics such as icons, basic illustrations and/or patterns
If your brand would benefit from custom graphics, I'll design these at no extra cost. Sometimes they make sense, sometimes they don't that's the beauty of custom design tailored to your business and its needs.
✓ Sample collateral designs and mockups
It's easy to picture how your brand looks on a screen, but what will it look like in real life? I always include 2 to 3 sample collateral designs relevant to your business to show how everything works in context. These designs and extra mockups can become real if you wish and can be used to market your new brand too.
✓ brand guidelines deck and cheat sheet
Once everything's approved, I'll put together a comprehensive brand guidelines PDF that gives you everything you need to use and maintain your new brand consistently. It's your guide to share with teams, suppliers, or anyone who touches your brand. As a bonus, you also get a one-page cheat sheet so you can see the essentials at a glance when you need them fast.
✓ Brand files formatted for web and print
Everything delivered in a full range of file types ready for web, print, social, and anything else you need. No chasing, no confusion about which file to use where.
✓ Two rounds of revisions
It's your brand, so feedback is welcome. You get two revision rounds during the design phase with guided feedback questions, plus one feedback round at the brand research stage. That's three different opportunities to sync up and make sure everything is right for your business.
Pricing varies based on your business needs, such as the level of brand strategy and the amount of brand collateral your business may need. For transparency, clients invest between £1,200 - £3,000+. Book a call together for a custom quote.
how it works
Breaking down the branding process and what to expect
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Before anything gets started, let's make sure we're a good fit. We'll have a connection call where you tell me about your goals, vision and what you're hoping to achieve. I'll walk you through the process, answer any questions, and if we're both happy, I'll send over a proposal. Once that's signed off you'll get a contract and a clear timeline so you know exactly what to expect and when.
From there you'll complete a design survey (I loooove this bit). The more detail you give me about what makes your business great, the better. We'll then have a kickoff call to go even deeper, before I build your brand research deck showing you the strategic thinking and visual direction before any design work begins.
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Now the strategy is understood and the direction is approved, I'll design your complete brand identity including logos, colour palette, typography and any additional brand elements your business needs.
You'll see how everything works together across different applications. This is where you give me your initial feedback, I'll guide you through structured questions so we can refine the design and get it exactly right for your business and you'll also have two more revision rounds to perfect everything to your liking.
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With your finalised logo suite and brand direction in place, I go to town in designing all the other exciting pieces of your brand design package that brings everything to life. This phase focuses on giving you the pieces of your brand that is needed to make sure you have everything you need at your phase in business.
Deliverables are tailored to your chosen package and may include: social media templates, marketing materials, stationery, and presentation deck designs, launch graphics and more.
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This is the moment. Everything is all organised, final invoice is paid and the files are set up and formatted for web and print in a range of file types. Along the relevant tools like comprehensive brand documents and brand sheet so you can apply and maintain your new brand identity across touch points. You also receive a detailed project handover file too full of handy resources and tips.
After your brand project is over, I'll always be here if you have any questions or need any help with more design and marketing needs, ghosting my clients isn't my style.
KIND WORDS
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KIND WORDS *
“If you are considering working with Rubie, you can expect a highly professional and talented designer who will go above and beyond to deliver outstanding results.
I recently had the pleasure of working with Rubie on developing the branding for my coaching business, and I cannot recommend her highly enough. During our initial consultation, Rubie took the time to understand my vision and goals. Her creative ideas and attention to detail brought my brand to life in a way that perfectly captures the essence of my business. Rubie was always open to feedback and made the entire process seamless and enjoyable. I am delighted with her work and confident that you will be too.”
Dennis, owner of a curious adventure
curious about working together?
My goal is to always provide a comprehensive service that makes the process feel straightforward, supportive, and easy for you at every stage.
Beyond your logo
What a considered brand identity does for your business
When your brand truly reflects who you are and what you stand for, the right clients and customers recognise themselves in it and want to be a part of your world.
People make up their minds about your business before you've had a chance to say a word, and a professional, consistent brand tells them you take what you do seriously and that you're a business worth investing in.
When you have a clear visual identity to work from and you know exactly who you're talking to, everything becomes easier and more consistent like your socials, marketing, packaging (I could go on!).
And when your brand positions you in the right way, you stop competing on price, you start attracting the clients and customers that are the right fit and you can charge what you and your work are worth.